There are three key reasons why now is the best time to be launching this idea: 1) Technology is finally ready - back in 2009, Foursquare set out to do almost exactly what CIRV seeks to do today. Unfortunately, they were ahead of their time, and the tech required to make it work wasn't ready. Fortunately for CIRV, things have changed, and the world is ready for this solution. 2) The space is ripe for innovation - the last major innovation in mobile business listings/marketing was in 2010 with the launch of Groupon. It is time for us to do better. 3) COVID-19 - the world is finally opening back up after a long 15+ months in isolation due to the global pandemic. We are here to make that transition the best it can be.
CIRV's competitive advantages are also three-fold: 1) Our team - CIRV is built with a solid foundational team consisting of industry experts, people with a track record of startup success, and who have a wide range of skills to ensure that all parts of the business grow in synchronization. 2) Our speed - as a small startup, CIRV has the ability to rapidly make changes to the product roadmap as we receive more and more feedback from the community. There are no long, drawn-out governance processes required to pivot. The leadership team hears your voice and says "we can fix that." 3) Our research - CIRV was and always will be designed and built with its customers in mind; we listened to your needs and custom-built a solution to fit them.
If we are fortunate enough to win the $10,000 prize, we will use it primarily to enhance our MVP through hiring of top-tier software engineers. We held a private beta test in April 2021, which yielded resoundingly positive feedback and a few key insights on how to take our service to the next level. We will also us a small portion to run awareness campaigns to ensure the world knows what they're missing out on. With your help, we can execute the roadmap illustrated in our pitch image to bring you the world-class mobile experience you have come to expect (and frankly, that you deserve!). We'd like to give you a fair warning though, you just might become reliant on us!